Vasilis Votas – Digital Marketing & Paid Advertising Expert

Core Expertise

• Paid Advertising: Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), LinkedIn & TikTok Ads.
• Performance Marketing: Conversion tracking, A/B testing, and ROI optimization.
• Content Marketing: Create content, enhancing organic reach.
• Marketing Strategy & Branding: Developing tailored growth strategies for businesses.
• E-commerce & Lead Generation: Driving sales and qualified leads through digital campaigns.

Services Offered

Digital Marketing & Online Advertising

• Google Ads Management: Crafting targeted campaigns across Search, Display, Shopping, and Video platforms to maximize reach and conversions.
• Social Media Advertising: Strategizing and executing ads on platforms like Facebook, Instagram, LinkedIn, and TikTok to engage your desired audience.
• Performance Marketing: Focusing on ROI optimization through data-driven tactics and continuous campaign refinement.
• Retargeting Strategies: Implementing techniques to re-engage past visitors and guide them towards conversion.

Social Media Management

• Content Strategy Development: Planning and curating content that aligns with your brand voice and appeals to your audience.
• Community Engagement: Building and nurturing relationships with your followers to foster loyalty and advocacy.
• Growth Initiatives: Implementing tactics to expand your social media presence and increase brand awareness.
• Analytics Reporting: Providing insights into performance metrics to inform future strategies.

Content Marketing & SEO

• Copywriting Services: Creating compelling copy for ads, websites, and press releases that resonate with your audience.
• Video Content Strategy: Developing plans for engaging video content that aligns with your marketing goals.

Email Marketing & Automation

• Newsletter Creation: Designing informative and engaging newsletters to keep your audience informed and connected.
• Lead Nurturing Campaigns: Developing automated sequences to guide prospects through the sales funnel.
• Performance Analysis: Monitoring and analyzing email metrics to optimize future campaigns.

Branding & Marketing Strategy

• Brand Identity Development: Crafting a cohesive and compelling brand image that resonates with your target market.
• Market Research: Conducting thorough analyses to inform strategic decisions and identify opportunities.

E-commerce & Growth Marketing

• Sales Strategy Optimization: Developing tactics to boost online sales and enhance customer experience.
• Customer Loyalty Programs: Designing initiatives to retain customers and encourage repeat business.
• Affiliate Marketing: Establishing partnerships to expand reach and drive sales through affiliate channels.

TRANSFORMING RAXEVSKY & MINI RAXEVSKY THROUGH STRATEGIC MARKETING

For over two decades, I played a pivotal role in shaping the marketing direction of RAXEVSKY and MINI RAXEVSKY, two of Greece’s most recognized fashion brands. As the Marketing & Communications Director, I led high-impact campaigns that not only strengthened brand identity but also drove significant business growth in a highly competitive industry.

Building a Legacy at RAXEVSKY (1993-2019)

Starting as a Brand Manager and progressing to Marketing & Communications Director, I spearheaded numerous initiatives that positioned RAXEVSKY as a leading fashion brand. My key contributions included:

• Corporate Marketing Strategy: Developed and executed a comprehensive marketing strategy that increased brand awareness and customer engagement.
• Advertising & Media Planning: Managed multi-million-euro budgets for print, TV, and digital campaigns, ensuring optimal return on investment.
• Brand Collaborations: Conceptualized and executed high-profile collaborations, including the “Zeta Makripoulia for RAXEVSKY” collection, which became a major market success.
• Public Relations & Event Management: Organized large-scale fashion shows, influencer collaborations, and media events that amplified the brand’s reach.
• Digital Transformation: Introduced and managed RAXEVSKY’s transition into digital marketing, including e-commerce advertising, social media engagement, and performance marketing.

Driving Innovation at MINI RAXEVSKY (2016-2022)

As the Marketing Director at MINI RAXEVSKY, I embraced digital-first strategies to modernize the brand’s marketing approach, making it more relevant in the online retail space. My initiatives included:

• E-Commerce & Digital Advertising: Developed and executed high-impact Google Ads and Social Media advertising campaigns that increased online sales and customer acquisition.
• Content & Email Marketing: Implemented a content-driven strategy, enhancing engagement through blogs, email campaigns, and influencer partnerships.
• Customer Loyalty & Retention Programs: Launched initiatives to improve customer retention and build a loyal community around the brand.
• Social Media Strategy: Elevated the brand’s presence on Facebook and Instagram, optimizing engagement and driving direct sales through social commerce.

The Impact

Through strategic marketing leadership, I successfully strengthened the market presence of both RAXEVSKY and MINI RAXEVSKY. My ability to blend traditional brand-building techniques with innovative digital strategies resulted in increased brand recognition, higher sales, and long-term customer loyalty.

Follow Vasili

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